wanted: Email Marketing Operations Manager, Bedminster, NJ; Atlanta, GA, Contract

Email Marketing Operations Manager, Bedminster, NJ; Atlanta, GA, Contract

An Email Marketing Operations Manager is needed for creating email content using HTML, CSS and a Documentum-based CMS. The consultant will work with suppliers to obtain assets for emails; ensuring timeliness and quality of all deliverables.

Additional responsibilities include:

• Quality checking customer lists for use in email campaigns
• Running test and production e-mail campaigns
• Generating campaign reports; analysing campaign effectiveness and communicating business results
• Monitoring and managing a group mailbox to gather, document and analyze customer feedback
• Supporting a marketing automation solution (targeted for implementation later this year)
• Creating web landing pages to support email marketing programs using HTML and CSS.
• Running test and production e-mail campaigns in support of multiple simultaneous interactive communications efforts.
• Code emails and landing pages using external e ditors (such as Dreamweaver and/or internal tools).
• Support execution of batch-and-blast campaigns in marketing automation and email management tools.
• Perform A/B testing of execution strategies to determine best approach; communicate findings and recommendations.
• Partner with Marketing colleagues external vendors to obtain assets for emails and web pages; ensure timeliness and quality of all deliverables.

Qualifications:

• HTML CSS/EXPERT (Must not be reliant on templates, able to code from scratch.)
• SQL, preferably MS Access/EXPERT
• Strong data analysis skills, including the ability to present data in a meaningful way to clients./EXPERT
• Ability to think logically critically when solving problems and considering process platform improvements./EXPERT
• Strong MS Excel skills./INTERMEDIATE
• Strong written and verbal communication skills
• Experience with automated market ing tools (eg Eloqua, Marketo, Neolane) ENTRY/INTERMEDIATE
• Minimum 3 years recent hands-on experience with email marketing email campaign management, including building of HTML email and landing pages.
• Knowledge of best practices for creating emails and landing pages, dynamic content, testing methodologies, list segmentation, deliverability and CAN-SPAM laws.
• Minimum 2 years of recent hands-on experience with Eloqua Program Builder and/or Campaign Canvas (preferably with exposure to E10). DESIRED
• Familiarity with SalesForce.com. PREFERRED

SKILLS

Eloqua, HTML CSS coding, e-mail Campaign management, Data segmentation database management experience, SQL, preferably MS Access, Strong written communication skills, Strong Verbal communication skills, Experience marketing tools (Eloqua, Marketo Presentation skills)

Synectics is an Equal Opportunity Employer.